2014 work for great friend and awesome copywriter Darcie’s new freelance venture, “Quillfeather Marketing”.
Initially operating under her own name (much like I do - not very creative for a creative, is it?), I was asked to make her a logo. After asking some questions, we established that a friendly (the calling card of freelance) yet elegant (the calling card of a good professional copywriter) solution was required. From here, I drafted up a monogram of Darcie’s four (four!) initials, crafted loosely into the shape of a writing quill. Whilst this just didn’t quite feel to fit the bill, it’s from here that Darcie drew the inspiration for the name under which she’d operate: Quillfeather. From there on in, the process was a fantastically smooth one. Lessons learned: 1) The client doesn’t always initially know what it is they precisely want. Nor does the designer. 2) “Tennis talk” (that is, back-and-forth communication) does wonders for the outcomes of a project.